THIS WEEK — TRACEY PELL from FAMILY 411
Welcome to our series on Toronto Mom-Entrepreneurs! Over the next few weeks we’ll feature Toronto moms juggling growing businesses as well as motherhood and learn a little about what they’re up to.
Name: Tracey Pell
Company: Family 411, Access Fashion Media
Contact: [email protected]
Family411 – Our intention is to aid in the discovery of how children not only grow and develop but explore the world around them. Our goal is to bring together the best information the web has to offer for the initial 5 stages of your child’s development.
Access Fashion Media – Our goal is to distribute the undisputed ultimate fashion runway experience. Our quality runway content is among the most difficult to obtain, we create one of worlds largest image collections for each fashion season.
Why she got started: I started out as an ECE but after having my son; going back to work in Daycare was not an option. My husband is a web publisher and offered me the opportunity to develop a website. I wanted to create a one-stop user experience. Being a new mom there important and exciting questions I needed answers for. I also wanted things like recipes, activities and shopping guides. And I wanted the info fast and in one spot. So that is what we created.
Why her business is unique: Family411 allows the user to search for their needs and wants. We have aggregated thousands of websites that provide quality content which leads to quick answers. The best part is the user can view multiple sites while never leaving Family411.
On where she wants to be in 5 years: Continuing growth and success… or rich, retires and writing an epic novel, screen play or TV series.
Kids: A boy (7 1/2)
Most taxing time of the week: Work week- Mid-day-transition. Having to stop work hit family mode then reboot work mode. Me to me “More work to do … gotta clean …buy groceries … pick up kid …play…cook/eat..gotta clean … let work go till kids sleeping … More work to do …”
Thing she thought that she’d never do as a mother — that she does all the time: Being a waitress to my kid while he eats and watches shows.
Does she let her kids jump on the couch? No but he and his friends jumped so much on his mattress that by the time he was 5 we had to by a new one… which is firm, no springs, no bounce.
Most impressive dinner (in terms of health and ease of concoction) that her kids will actually eat: Slow cooked chicken wings.
Wings + Sauce + slow cooker = delicious sticky melt in your mouth goodness.
Best Time of the Day: After school flop.
Messy House or Neat House: Messy. But super quick to sparkle.
Favourite Book at the Moment: Scaredy Squirrel and Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg
Favourite Saying: ʺI’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.ʺ – Maya Angelou
ON HER NEIGHBOURHOOD: Niagara
Favourite Park: Our complex has a beautiful park, pool and playground. It’s a quiet, special place in the middle of all this chaos.
Local Special Treat: French Fry Guy at MEC. Anything from Soma Chocolate.
Best Kept Secret: Thompson Toronto hotel, and it’s courtyard skating rink.
Read a Little About Other Toronto Mom Entrepreneurs in our Series.